Israeli container line Zim is setting up a new digital unit as it aims to become a digital leader in the shipping industry.
Zim has appointed Liay Geffen as chief digital officer. Geffen joins teh shipping from Harel Group where he was vp of marketing and according to Zim has a proven track record of leading digital transformations and fostering the use of data, analytics and digital engagement with customers.
This new position is part of Zim’s sales & customer service directorate headed by vp of sales and customer service, Saar Dotan.
“The new digital unit in Zim will drive the digital transformation the company has already embarked upon. We intend to foster innovation and technology across the board, impacting every aspect of our operations,” said Zim president and ceo Eli Glickman.