Meesho’s logistics expansion has significantly boosted efficiency ahead of its IPO. The e-commerce giant has rapidly scaled its in-house logistics arm, Valmo, now fulfilling over 50% of its orders—up from just 22% a year ago, according to its latest 2023-24 annual report. In just one year, Valmo has expanded to 15,000 pin codes, supported by 6,000 logistics partners, and has created 85,000 new jobs as of December 2024. The company underscores Valmo’s role in enhancing efficiency, fostering local entrepreneurship, and transforming India’s e-commerce logistics with a seamless, cost-effective network.
A testament to Meesho’s soaring popularity, the platform had 187 million unique annual transacting users (ATUs) by December 2024—meaning 13% of India has shopped on it. Between April and December 2024, Meesho recorded 1.3 billion orders, reflecting an increase in purchase frequency and a growing preference for categories like home and kitchen, beauty and personal care, and baby care. Its zero-commission model, smart selling tools, and AI-driven product discovery have attracted over 400,000 annual transacting sellers, from large manufacturers to small businesses.
During FY24, Meesho reported a 33% jump in operating revenue to ₹7,615 crore, becoming India’s first profitable horizontal e-commerce platform with a positive free cash flow of ₹197 crore for the full year. The company’s strategic use of AI and machine learning played a crucial role in this success—enhancing product discovery, optimizing logistics, and enabling cost-effective, AI-powered customer support in six languages. AI has also strengthened fraud detection, reduced return-to-origin (RTO) rates, and improved last-mile delivery efficiency in rural areas through its GeoIndia model.
As Meesho gears up for a $1 billion IPO, its aggressive logistics expansion, cost optimizations, and AI-driven innovations reinforce its ambition to cement its position in India’s competitive e-commerce landscape.
