Eastern India-based fast-moving consumer food company Annapurna Swadisht on Tuesday entered into an exclusive contract manufacturing agreement with Gopal Food Product having a facility located at UPSIDC, Kotwan Industrial Area, Mathura, Uttar Pradesh.
The new facility has a capacity of 1000 MT of biscuits, 60 MT of namkeen, and 150 MT of snacks per month. The unit can cater to East and North Rajasthan, whole Haryana, West and Central UP, Delhi NCR, North Madhya Pradesh, South & West Uttarakhand, and more.
The company is now enrolling new dealers and distributors to further strengthen its presence in UP. Recently, the company acquired the exclusive selling rights of a renowned
noodle brand “My NOODLES” from Millenium Exim Private Limited. The company at present has more than 72 SKUs across its product portfolio.
Commenting on the development, Shreeram Bagla managing director of Annapurna Swadisht Limited, said, “At Annapurna, we believe our products bridge a critical gap between affordability and superior quality. This has enabled us to expand our presence across the urban markets, especially in the eastern part of the country. We are now
taking the affordability, quality, and taste proposition to similar markets led by our latest foray into UP. We are looking forward to offering choices to the consumers across the categories”.