BharatX, a leader in buy now pay later (BNPL) and affordability solutions for merchants, and ClickPost, a pioneer in e-commerce logistics technology, announced a strategic partnership.
The collaboration will focus on increasing conversions for merchants selling higher-value goods online, according to the release by Clickpost.
“Clickpost and BharatX’s partnership reflects a strategic move to leverage each company’s strengths to improve the e-commerce landscape,” says Prashant Gupta, Co-Founder, ClickPost. “This partnership seeks to improve the online shopping experience, making it more transparent and customer-friendly, leading to higher brand trust amongst online shoppers for retailers.”
Mehul Jindal, Co-Founder and CEO, BharatX adds: “In India, consumers don’t trust EMI & credit options from traditional banks & NBFCs but this creates a large problem for merchants who want to sell high value goods. BharatX offers a credit solution for brands to provide instant trust to their users. They can white-label BharatX’s credit platform, similar to how firms like Ola and Amazon have done with Amazon PayLater and Ola Postpaid. ClickPost’s D2C expertise enables access to this option for a broader range of e-commerce merchants.”
Apart from Sleep Company, D2C brands like Mokobara and Snitch have been leveraging the benefits of this strategic alliance and driving positive outcomes.