For air miles, read nautical miles – French liner CMA CGM has just unveiled a loyalty program with customers.
SEA REWARD aims to forge “deeper connections with customers while providing them with exclusive benefits and a seamless digital experience”, the company stated in a release yesterday.
Like an airline loyalty scheme, customers earn Nautical Miles from their first booking through SpotOn, CMA CGM’s digital quotation channel. Clients can then spend their miles to reduce a part of future invoices.
For typical silver, gold and platinum tiers, CMA CGM has gone suitably nautical for its new loyalty program with the four status levels called Lieutenant, Captain, Master, and Admiral.
The program is only accessible to customers who make their bookings through online sales channel SpotOn. Initially rolled out in Europe, it will be gradually rolled out to customers in the rest of the world.
“Customer loyalty and trust are crucial for CMA CGM and deserve to be rewarded,” commented Olivier Nivoix, executive vice president at CMA CGM.