Salesforce, the world’s #1 AI CRM, has announced a strategic collaboration with Jeena & Company, one of India’s largest family-owned logistics and freight forwarding firms, to accelerate the latter’s digital transformation journey.
In the first phase of the partnership, Jeena & Company will deploy Salesforce Sales Cloud to boost sales visibility and enable faster, more integrated engagement across its logistics network. The solution will provide real-time deal cycle tracking, helping sales teams close deals quicker and improve conversion rates. Leveraging Salesforce Customer 360, the company aims to deepen customer engagement, personalize outreach, and unlock recurring revenue opportunities through a single, unified source of customer data.
With over 125 years of legacy in freight and logistics, Jeena & Company is transitioning from legacy systems to intelligent, AI-ready workflows, ensuring connected and data-rich experiences for customers and partners.
Ayesha Katgara, Head – Transformation Office, Jeena & Company, said, “Our goal has always been to deliver efficient, customer-first logistics solutions. This collaboration with Salesforce is a strategic step in embedding agility, transparency, and intelligence into every interaction, laying the foundation for long-term innovation.”
Mankiran Chowhan, Managing Director & SVP – India, Sales & Distribution, Salesforce, said, “We are delighted to collaborate with Jeena & Company in their 125th year. For established firms like Jeena & Company, combining deep industry experience with AI-powered technologies is key to modernising operations, streamlining data, and delivering connected customer experiences.”
This partnership underscores Salesforce’s commitment to empowering India’s logistics sector with AI-driven insights, enabling greater efficiency, adaptability, and customer-centricity.
