Bengal Tiger Line (BTL) has unveiled a refreshed brand identity as the company enters a new phase of growth, combining its long-standing heritage with a more forward-looking visual identity.
The new identity introduces a “Leaping Tiger” as its central symbol, representing momentum, ambition and the company’s confidence in moving ahead while remaining grounded in its established values.
BTL said that while its brand is evolving, its core commitment remains unchanged — trust, reliable service, strong partnerships and a direct approach to customers.
Founded in 1986 and headquartered in Singapore, Bengal Tiger Line operates as a neutral common feeder partner, connecting origin ports with major global transshipment hubs. The company’s network extends from the Far East to the Arabian Gulf, with a strong focus on the Indian subcontinent.
According to BTL, its operations are supported by a fleet of vessels, including VSA partnerships, and its neutral Shippers’ Own Container (SOC) philosophy allows it to provide impartial feeder solutions to customers. The company’s current network covers more than 55 ports, with its website highlighting 45+ VSA vessels and capacity to handle up to 900,000 TEUs annually.
The refreshed identity reflects BTL’s ambition to evolve and expand while retaining the personal approach and relationships that have supported its development over the past four decades.
The company has also been strengthening its regional presence and service network. In December 2025, BTL inaugurated its West Asia regional office in Dubai and launched its Straits Haiphong Service, while continuing to build closer relationships with customers and partners across Asia and the Middle East.
With the new Leaping Tiger symbol, BTL is positioning its next chapter around forward momentum while retaining the message that has long defined its market proposition: “The Direct Line.”
