Wexco has been appointed as the UK General Sales Agent (GSA) for Alaska Airlines, strengthening the US carrier’s commercial presence in the British market.
Under the appointment, Wexco will represent Alaska Airlines across sales, marketing, trade engagement and customer support in the UK. The partnership aims to enhance brand visibility and drive demand for Alaska Airlines’ services, particularly among corporate, leisure and connecting traffic.
Alaska Airlines said the move reflects its strategy to expand reach in key international markets through experienced local partners. Wexco’s established network and market expertise are expected to support closer engagement with travel agents and industry stakeholders.
Industry observers noted that the appointment underscores growing interest in UK–US travel flows and the importance of strong GSA representation in competitive transatlantic markets.