The government along with the domestic steel industry will soon introduce Made-In-ndia branded steel products to the world market, according to Union Steel Minister Jyotiraditya Scindia.
This move will ensure standardised quality of products made by Indian steel producers, in addition to making domestic products more attractive to buyers, an official statement issued on Thursday said. This is the first ever initiative by any ministry to introduce labelling and branding for products of a sector.
Scindia said the single brand identity for Indian-made steel will represent India’s strong manufacturing potential. This branding has been rolled out for select products of all major Integrated Steel Producers (ISPs).
All ISPs, and 65% of India’s steel products have been on-boarded with common labels finalized for all the product categories. “Size and space for the Made in India logo has been allocated for each label. Made in India text will be used till the logo is finalized by Department for Promotion of Industry and Internal Trade (DPIIT),” he said.
Steel producers are to progressively increase their product range with the Made in India label. This is expected to cover all products by March 2024 as the first phase of this plan. Made in India Branding will be extended to the Specialised Steel Plants (SSPs) in the next phase.
The Application Programming Interface (API) integration for Label and QR code authentication has also been completed. The process of system integration was successfully tested and completed by all the ISPs at October-end.
“All the ISPs have started the roll out with 2-4 categories of steel products in their product portfolio by fixing a new ‘Made in India’ label on their products…a formal launch of the ‘Made in India’ branding of Steel products is being planned soon,” the statement said.