The Port of Los Angeles has announced the appointment of a new Director of Cargo Marketing, signaling a strategic push to enhance its cargo promotion and business development efforts.
The new director will be responsible for leading initiatives to attract shipping lines, logistics providers, and cargo clients, while strengthening the port’s position as a leading gateway for international trade. The role includes overseeing marketing campaigns, stakeholder engagement, and trade partnerships aimed at boosting cargo volumes and operational efficiency.
Port officials said the appointment reflects the authority’s commitment to expanding global trade connectivity and responding to evolving market demands in containerized and bulk cargo sectors. The director will also focus on digital marketing strategies, data-driven market insights, and sustainability messaging to attract environmentally-conscious shippers .
“This appointment is a key step in reinforcing our cargo marketing capabilities,” said a port spokesperson. “With increasing global competition, we aim to showcase the Port of Los Angeles as a dynamic, efficient, and sustainable hub for cargo movement on the West Coast.”
The port handles millions of TEUs annually and is a critical node in the U.S. supply chain, connecting major international trade routes to inland logistics networks. Strengthening the cargo marketing team is expected to support growth, attract new business, and enhance the port’s competitive edge in a rapidly evolving maritime sector.
The new Director of Cargo Marketing will begin their role immediately, working closely with port leadership and industry partners to implement a forward-looking strategy for cargo development and trade promotion.