Gurugram-based logistics aggregator platform TrucksUp has appointed Abhijay Ratan as the company’s new Chief Marketing Officer, who, in his new role, will be responsible for positioning the company as a leading entity in the technology-driven trucking ecosystem.
Ratan, who was earlier associated with logistics aggregator Blackbuck, has an experience of over two decades across sales, marketing, growth strategy as well as undertaking adoption of new age digital platforms, integrated marketing campaigns to build impact and brand equity in competitive industries, the company said in a statement.
“TrucksUp is tackling important issues that are present in the trucking industry and I am excited to further develop its branding to be the hyper-reliable, hyper-efficient and hyper-trusted platform for fleet owners, drivers and customers alike. My focus will be on driving industry partnerships, improving digital visibility and ensuring that TrucksUp’s value proposition resonates with all stakeholders.” said Ratan.
TrucksUp, which identifies itself as an artificial intelligence-based aggregator platform, aims to bridge the supply-demand gap in the trucking industry, ensuring that truck owners and shippers can efficiently connect and optimise their operations by providing truck owners timely reverse loads which helps in reducing running as well as overall logistics cost.