Jewellery exporters are turning to the booming domestic market as exports face headwinds due to the Russia-Ukraine and Israel-Hamas wars. Reflecting this shift, the four-day Jaipur Jewellery Show (JJS), starting from Dec 20, will host over 1,000 retailers in the country. Despite the slowdown in export growth, the Dec show, as is known popularly, has become larger this year with 1,200 booths, compared to 1,100 last year.
Rajiv Jain, honourary secretary of the show, said, “The burgeoning wedding market is driving demand for gems and jewellery in the country.” The industry is getting organised. More and more jewellery retailers are hitting the equity markets with IPOs.
The shift in focus to domestic markets is helping jewellery makers in Jaipur to ride out the slowdown in exports.”
Out of the 1,200 booths, 329 will display gemstones, 723 will showcase jewellery, and 13 will feature costume jewellery and silver artefacts. About 58 booths will be dedicated to tools and machinery used by the manufacturers.
Ajay Kala, spokesperson of the show, said the event will showcase diamonds, coloured stones, and silver, gold, and base metals-carving jewellery. It will be attended by more than 8,000 hosted buyers and 50,000 domestic and international visitors.
After promoting emeralds for the past two years, the show has returned to ruby, known for its rarity and royal status. The precious gemstone holds a special place in Indian and international jewellery designs, said Kala.
JJS this year will also have three international exhibitors along with domestic companies from Mumbai, Kolkata, Delhi, Bangalore, Hyderabad, and Ahmedabad, including Jaipur.
