Prime Minister Narendra Modi has said that the growing preference for indigenous products is helping Indian farmers, rural artisans and traditional industries access international markets, reinforcing the government’s vision of an Atmanirbhar Bharat (self-reliant India).
Addressing the 139th episode of his monthly radio programme Mann Ki Baat on Sunday, the Prime Minister highlighted the growing global reach of Indian agricultural produce, citing the export of makhana from Purnia in Bihar to Greece and arhar dal from Kalaburagi in Karnataka to the Maldives.
“These new markets are creating opportunities for farmers across the country,” he said, emphasising the role of the ‘Vocal for Local’ campaign in promoting indigenous products and strengthening rural livelihoods.
Local Products Gain International Recognition
Highlighting examples of traditional products reaching overseas markets, Modi said that the growing acceptance of Indian goods was creating new opportunities for rural producers and agricultural communities.
He also cited the success of ‘Shabri Naturals’, an initiative involving tribal communities in Maharashtra that markets products made from honey, mahua, chir and bamboo.
The initiative has combined traditional craftsmanship with modern packaging requirements, incorporating tribal art into its product presentation. Modi noted that the packaging had received Japan’s prestigious Good Design Award, reflecting the international recognition of locally produced goods.
Khadi and Handicrafts Support Rural Livelihoods
The Prime Minister also underlined the growing popularity of khadi and handicrafts, noting that increased demand for indigenous products was helping skilled artisans sustain their traditional livelihoods.
With Diwali and Chhath approaching, he urged citizens to prioritise locally made products when purchasing gifts and festive essentials.
Modi said that supporting local artisans through everyday purchasing decisions would strengthen the ‘Vocal for Local’ movement and accelerate progress towards a self-reliant India.
PM Calls for Cleanliness Ahead of Diwali and Chhath
The Prime Minister also called on citizens to participate actively in cleanliness drives ahead of the upcoming festivals.
Emphasising the importance of keeping residential areas and public spaces clean, he said that small, collective efforts could bring significant improvements to the surrounding environment.
‘Mann Ki Baat’ Completes 12 Years
Reflecting on the programme’s journey, Modi recalled that Mann Ki Baat began 12 years ago on the occasion of Vijayadashami and had continued uninterrupted, with listeners playing an important role throughout its evolution.
He described the programme as an opportunity to recognise the hard work, courage, dedication and spirit of service demonstrated by ordinary Indians.
Drawing a parallel with the country’s longstanding pilgrimage traditions, the Prime Minister said that Mann Ki Baat was akin to a pilgrimage that enabled him to understand the efforts of citizens and acknowledge their contributions to society.
The 139th episode was heard by political leaders and citizens across the country. In Bhubaneswar, Odisha Chief Minister Mohan Charan Majhi listened to the broadcast, while in Ranchi, Jharkhand, Union Minister Annapurna Devi and BJP leader Nitin Nabin joined local residents to hear the address.
The Prime Minister’s message placed renewed emphasis on supporting domestic producers, expanding international market access for Indian goods and strengthening community participation in building a cleaner and more self-reliant India.