Exports of the iconic Banarasi saree have increased fivefold since the Uttar Pradesh government launched the One District, One Product (ODOP) scheme in 2018, providing a significant boost to Varanasi’s traditional weaving industry.
The export growth has been supported by government initiatives aimed at strengthening the local weaving ecosystem. Under ODOP, artisans and traders have received access to subsidised loans, training programmes, machinery support and common processing facilities, helping them improve production capabilities and reach wider markets.
According to officials at Varanasi’s District Industries Promotion and Entrepreneurship Development Centre, the Banarasi saree industry has recorded steady export growth since the scheme was introduced. Despite disruptions, including difficulties caused by the Gulf conflict, exports have risen fivefold, with the growth also reflecting increased interstate trade.
The ODOP programme was launched in January 2018 to promote products associated with individual districts and provide traditional artisans and small businesses with financial and institutional support. Banarasi sarees, along with pink meenakari and wooden toys, are among Varanasi’s key products under the programme.
Financial assistance has played an important role in supporting the sector. Around 820 saree traders in Varanasi have received loans under the ODOP margin money scheme. The government has provided subsidies of approximately ₹31 crore against loans totalling about ₹126 crore, according to district officials.
The programme has also focused on upgrading the skills of traditional artisans. Around 2,500 people have received training and tool-kit support, while additional financing is being facilitated through other state government schemes.
The government’s broader objective is to help traditional craftsmen transition from individual artisans into sustainable entrepreneurs and enable small and micro enterprises to expand their operations. Greater access to domestic and international markets is expected to strengthen the economic base of the weaving community.
The fivefold rise in Banarasi saree exports highlights the growing international demand for Varanasi’s traditional silk products and underscores the potential of targeted government support to connect India’s heritage crafts with global markets.