Premium leisure airline beOnd has signed a Memorandum of Understanding (MoU) with Aeroprime Group to explore the development of its cargo operations in India, marking a new step in the airline’s expansion strategy in one of the world’s fastest-growing aviation markets.
Under the agreement, Aeroprime will explore its appointment as beOnd’s Cargo General Sales and Service Agent (GSSA) in India. The partnership is intended to establish the commercial framework needed to support beOnd’s cargo business as the airline expands its presence in the Indian market.
Aeroprime brings extensive experience in India’s aviation and air-cargo sector, with established relationships across the airline and logistics industry. Its cargo-management business provides GSSA services, sales and distribution support, ground-operation coordination and revenue-focused cargo solutions.
The collaboration is expected to help beOnd develop access to India’s cargo market and build relationships with freight forwarders, shippers and other supply-chain stakeholders. A stronger local sales and distribution network could support the airline in identifying cargo opportunities alongside its passenger operations.
For Aeroprime, the agreement further expands its portfolio of international airline cargo partnerships. The company has previously been appointed as a cargo GSSA for carriers including Thai Airways, strengthening its experience in managing international airline cargo sales in India.
beOnd, which operates as a premium leisure airline, is seeking to broaden its commercial footprint in India while developing a wider cargo ecosystem. The MoU provides a framework for the two companies to evaluate the market opportunity and determine how Aeroprime can support beOnd’s cargo activities.
India’s expanding air-freight market offers significant potential for international airlines, driven by growth in e-commerce, pharmaceuticals, high-value manufacturing, electronics, perishables and time-sensitive shipments. Establishing a dedicated cargo sales network can enable airlines to tap these sectors more effectively.
The partnership also reflects the increasing importance of belly cargo and integrated airline cargo strategies as carriers seek additional revenue streams from existing flight networks. With Aeroprime’s local market expertise and beOnd’s international expansion plans, the companies aim to create new cargo opportunities connecting Indian businesses with the airline’s wider network.
Further details on specific cargo routes, capacity and launch schedules are expected to emerge as the partnership progresses and the GSSA arrangement is finalised.