Birla Tyres has re-entered the market with 10% capacity utilisation under new ownership. The company aims to achieve 100% capacity utilisation within the next two to three years and initiate exports to the Middle East and Africa.
Birla Tyres has been taken over from NCLT by Himadri Speciality Chemical and Dalmia Bharat Refractories. Now, Himadri has a majority stake in the company. The chairman and MD of Himadri Speciality Chemical, Anurag Choudhary, said that production at the Balasore plant of Birla Tyres had started. “We are planning to step up the capacity utilisation gradually,” he added. Currently, the company manufactures commercial vehicle tyres and off-the-road tyres (OTR) for mining, agriculture and other purposes. The Balasore plant of Birla Tyres currently has a capacity of 400 tonnes per day. “The brand recall value of Birla Tyres is huge,” said Choudhary.
Choudhary said the company planned to enter the passenger car radial and EV tyres segment. However, it has no plans to enter the two-wheelers segment. Other than Bengal, Birla Tyres has presence in Odisha, Punjab, UP and Rajasthan, said Choudhary. “Every quarter, we shall add two to three states.
Now we have 13 distributors. We shall soon start exports as well,” he added.
Commenting on the performance of Himadri Speciality Chemical, Choudhary said that the PAT of the company grew by 48% to Rs 183 crore in Q1 FY26. “We reported our highest quarterly EBITDA and PAT, underscoring a strong, resilient and sustainable financial performance. This growth in profitability was driven by our continued focus on high-value speciality products, operational efficiencies leading to improvement in yields, and strengthening of our waste heat recovery systems,” he added. Birla Tyres also unveiled its new brand identity recently.
