India is planning dedicated outreach programmes in 40 key textile-importing nations, including the UK, Japan, South Korea, Germany, and Canada, to counter the impact of a steep 50% tariff imposed by the United States on Indian goods, officials said on Wednesday.
India already exports textiles to over 220 countries, but the top 40 importers hold the real key to diversification, accounting for more than $590 billion of global imports. At present, India’s share in the world textile trade stands at just 4.1%, or around 5-6%, leaving significant room for expansion.
“In each of these 40 markets, this is proposed to pursue a targeted approach, positioning India as a reliable supplier of quality, sustainable, and innovative textile products,” a Commerce Ministry official said, adding that export promotion councils (EPCs) and Indian missions abroad will lead the efforts.
The 50% US tariff, which came into effect on August 27, is expected to hit Indian exports worth over $48 billion, with textiles, gems and jewellery, shrimp, leather, footwear, and machinery among the worst-affected sectors. In 2024-25, India’s textile and apparel industry is estimated at $179 billion, of which $37 billion comes from exports.
EPCs will play a central role in the diversification drive, conducting market mapping, identifying high-demand products, and linking production hubs such as Surat, Panipat, Tiruppur, and Bhadohi to overseas opportunities. They will also guide exporters on leveraging free trade agreements, meeting sustainability norms, and securing certifications.
