India has marked a new milestone in its agri-export journey with the first-ever shipment of Assam’s Leteku grapes to Dubai, opening up international market access for the region’s unique produce.
The consignment, sourced from growers in Assam, represents a significant step toward diversifying India’s fruit export basket and promoting produce from the Northeast in global markets. Known for their distinct taste and regional identity, Leteku grapes are now being positioned as a niche offering for overseas consumers.
The export initiative involved close coordination between farmers, export agencies, and logistics providers to ensure compliance with international quality and phytosanitary standards. Careful handling, grading, and packaging were carried out to maintain freshness and meet the expectations of buyers in Dubai.
Officials and industry stakeholders highlighted that the move aligns with ongoing efforts to boost agricultural exports from non-traditional regions. By facilitating market linkages and strengthening supply chains, authorities aim to enhance income opportunities for farmers in Assam.
Dubai, a key hub for fresh produce trade in the Middle East, offers strong potential for Indian exporters seeking to expand their footprint in premium fruit segments. The successful shipment is expected to pave the way for further exports of Leteku grapes and other specialty crops from the Northeast.
With growing global interest in unique and high-quality fruits, stakeholders are optimistic that Assam’s Leteku grapes could carve out a niche in international markets, provided consistency in quality and supply is maintained.
