India’s logistics ecosystem for fresh produce exports has undergone a significant transformation, evolving from a fragmented, cost-driven setup into a more structured, reliable, and globally aligned system, according to Gaurav Sethi, Director of Mumbai-based Intercont Liner.
Speaking on the changing landscape, Sethi noted that exporters today benefit from improved availability of ocean reefers, stronger connectivity, and better schedule discipline. Air cargo, too, has adapted, with perishables now receiving priority through dedicated capacity. “The biggest shift is that exporters are far more aligned with global quality and delivery standards,” he said.
He highlighted that this alignment has been supported by a more integrated logistics ecosystem. From pre-cooling at origin to controlled transportation and efficient last-mile delivery, the cold chain has become central to competitiveness. “If you want to compete globally in perishables, the cold chain isn’t optional anymore; it’s your foundation,” Sethi emphasized.
Shift to High-Value Produce
India’s export basket is also witnessing a transition. While onions continue to dominate volumes, higher-value commodities such as grapes, pomegranates, bananas, and proteins are driving export value growth. This shift reflects a broader move toward premiumization in global markets.
Regionally, the GCC and Upper Gulf remain India’s strongest export corridors, particularly for vegetables. At the same time, Southeast Asia is emerging as a fast-growing market, while Europe is becoming more structured for premium produce. New trade flows are also developing toward Africa and CIS countries.
Key Trends Reshaping Logistics
Sethi identified several key trends shaping the sector:
A shift from cost-focused decisions to reliability-driven logistics
Increasing adoption of digital tools for real-time visibility
Growth in reefer container imports
Diversification of trade routes to enhance resilience
Intercont Liner, a 40-year-old logistics player, is positioning itself as a precision-led boutique operator, with 85–90% of its volumes in temperature-controlled cargo across GCC and Southeast Asia routes. The company is also developing an AI-driven initiative, Project NOVA, aimed at predicting disruptions and enhancing execution efficiency.
“In perishables, even a small delay can significantly impact value. Logistics must absorb volatility while keeping trade viable,” Sethi said, adding that the industry is moving from effort-driven execution to system-driven supply chains.
Geopolitical Pressures Add Complexity
However, ongoing geopolitical tensions in the Middle East and rising oil prices are creating fresh challenges. Higher fuel costs are pushing up both ocean and air freight rates, placing pressure on exporters.
To navigate these disruptions, logistics providers are increasingly rerouting shipments via alternative ports, coordinating closely with terminals, and shifting from air to sea freight where feasible.
Despite these near-term headwinds—including tight peak capacity and evolving trade routes—Sethi remains optimistic. Demand from the GCC and Southeast Asia continues to stay robust, and the system has become significantly more resilient.
“The trade will continue, even if the routes keep changing,” he concluded.
