Sohar Port and Freezone has successfully concluded the “Rubban” Hackathon, a dynamic innovation challenge aimed at accelerating digital transformation across the maritime, logistics and industrial sectors.
The multi-day event brought together technology enthusiasts, start-ups, students, and industry professionals to develop cutting-edge solutions addressing real-world challenges in port operations, supply chain optimisation, sustainability, and smart infrastructure.
Organised as part of Sohar’s broader innovation and digitalisation strategy, the Rubban Hackathon provided participants with access to mentors, industry experts, and operational data to help translate ideas into scalable solutions. Teams worked intensively to design prototypes leveraging artificial intelligence, IoT, automation, and data analytics to enhance operational efficiency and customer experience within the port and freezone ecosystem.
Senior officials from Sohar Port and Freezone highlighted that the initiative aligns with Oman’s vision to foster a knowledge-based economy and strengthen the Sultanate’s position as a regional logistics hub. They emphasised that digital innovation remains central to improving turnaround times, reducing costs, enhancing transparency, and supporting sustainable growth.
The hackathon concluded with a final pitching round, where shortlisted teams presented their solutions to a panel of judges comprising industry leaders and technology experts. Winning teams were awarded cash prizes, incubation opportunities, and potential pilot implementation within Sohar’s operational environment.
The Rubban Hackathon underscores Sohar Port and Freezone’s commitment to collaborative innovation, nurturing local talent, and building a future-ready logistics ecosystem driven by technology and sustainability.
