Amazon has announced plans to significantly expand its quick-commerce offering, Amazon Now, extending the service to customers in more than 300 cities across India as the e-commerce giant accelerates its push into the fast-growing ultra-fast delivery segment.
The company plans to strengthen its specialized fulfilment infrastructure and expand its network of micro-fulfilment and urban fulfilment centres, enabling customers to access a broader selection of products delivered within minutes.
Amazon Now currently operates through more than 500 dark stores and serves over 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi. The expansion marks a substantial increase from the company’s earlier target announced in April, when it outlined plans to reach 100 cities supported by a network of 1,000 stores.
“We are seeing a great response from customers, especially Prime members who triple their shopping frequency once they start using Amazon Now. We have further accelerated our expansion and will offer ultra-fast deliveries to customers in over 300 cities of India,” said Samir Kumar, Country Manager of Amazon India.
The announcement comes amid strong growth in the company’s quick-commerce operations. During Amazon’s March-quarter earnings call, Andy Jassy noted that Amazon Now orders were growing at approximately 25% month-on-month, while Prime members significantly increased their shopping frequency after adopting the service.
The expansion is supported by Amazon India’s recently announced investment of ₹2,800 crore (approximately $300 million) aimed at strengthening infrastructure, logistics operations and quick-commerce capabilities across the country. The investment forms part of Amazon’s broader commitment to invest $35 billion in India by 2030.
Alongside the business expansion, Amazon India is also enhancing support for delivery associates through its dedicated welfare initiative, Sammaan. The programme includes educational scholarships for associates’ children, access to government welfare schemes, financial inclusion initiatives, comprehensive insurance coverage and other support measures.
A portion of the company’s recent $300 million investment will be directed toward strengthening the Sammaan programme. Amazon also plans to expand its Ashray rest-centre network, which is open to delivery associates across the industry, to 250 locations this year.
“It is our promise that as we grow faster, the people powering that speed grow with us, with better health and wellness, education support for their families, and a safer working environment every day,” the company said.
The aggressive expansion underscores Amazon’s growing focus on India’s rapidly evolving quick-commerce market, where competition is intensifying as consumers increasingly demand faster delivery of everyday essentials and household products.
