The Federation of Indian Export Organisations (FIEO) has welcomed the launch of the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), calling it a timely and strategic step to strengthen India’s global export footprint, especially for MSMEs, first-time exporters and priority sectors.
FIEO President S.C. Ralhan said the MAS Intervention represents a paradigm shift in India’s export promotion framework by moving towards predictable, well-planned and outcome-driven market access initiatives. He noted that the programme addresses long-standing challenges faced by exporters—particularly MSMEs—in accessing overseas markets due to limited resources and market exposure.
Under the MAS framework, structured financial and institutional support will be extended for Buyer-Seller Meets (BSMs), international trade fairs and exhibitions, Mega Reverse Buyer-Seller Meets (RBSMs) in India, and trade delegations to priority and emerging markets. The initiative aims to strengthen buyer connect and enhance India’s visibility in global markets through focused, outcome-oriented interventions.
Ralhan highlighted that the provision of a three-to-five-year advance calendar of international events will significantly improve planning certainty for exporters and trade bodies. He added that the mandatory minimum 35 per cent participation of MSMEs and the emphasis on new and emerging geographies would help broaden India’s export base and promote market diversification.
FIEO also welcomed the planned introduction of Proof-of-Concept and Product Demonstration support for technology-intensive and sunrise sectors, along with the use of advanced digital tools for market intelligence and exporter follow-up.
According to Ralhan, the MAS Intervention has the potential to become a cornerstone of India’s export ecosystem by enabling stronger buyer engagement, facilitating data-driven policy feedback, and ensuring deeper integration of Indian exporters into global value chains.
FIEO reaffirmed its commitment to working closely with the Government and other stakeholders to ensure the effective implementation of the MAS Intervention and maximise its impact on India’s export growth.
