July8 , 2026

    EU Deal to Power Greaves Cotton’s Export Growth to 20%

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    Indian engineering and mobility solutions maker Greaves Cotton said a newly negotiated India‑European Union Free Trade Agreement (FTA) is expected to significantly boost its export business, potentially increasing overseas sales to 20% of total revenue over the next four to five years.

    In an interview, Parag Satpute, Managing Director and Group Chief Executive Officer of Greaves Cotton, highlighted that the FTA’s policy predictability and reduction of non‑tariff barriers will encourage long‑term planning and facilitate deeper engagement with European markets. Currently, exports contribute about 14% of the company’s revenue.

    Greaves Cotton manufactures a wide range of products including engines, powertrain systems, electric mobility solutions, and industrial equipment. Satpute noted that while immediate tariff reductions may not drastically change export volumes — since many products already faced low duties — the overarching stability provided by the deal is expected to attract investment in capacity expansion, logistics, and market‑tailored product development.

    The company’s growth strategy also focuses on diversifying its portfolio, with energy solutions expected to account for a larger share of revenue over the coming years. Greaves Cotton aims to leverage the FTA to strengthen its competitive position in developed markets amid shifting global trade patterns.

    The India‑EU FTA, signed in January 2026 after nearly two decades of negotiations, is designed to liberalize trade between India and the European Union by cutting tariffs, simplifying customs procedures, and addressing regulatory obstacles. Together, the trading bloc and India represent about 25% of global economic output, making the pact a strategic milestone for Indian exporters.

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